So I must tell you, gentle reader, I failed in my efforts to finish 10 books in 30 days.
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All – Seth Godin (No mini-review on this. It’s a good book, and I don’t have anything to say that hasn’t been said before. Go read it.)
The books I didn’t finish:
I could have read Lit. But I had a hard time getting into it. The narrative felt a little more nonlinear and ephemeral than her previous books, which are quite vivid and detailed. Then my in-laws came in town, and I gave up trying to read and just hung out with them all the time. They’re good people and they have a predilection for making margaritas every night. We got along okay.
As for the Stieg Larsson book, I cheaped out because it’s only available on hardback right now and didn’t feel like spending the money. But it’s Stieg Larsson. It’s gonna rock, we all know it.
Do I get extra credit for reading other books? I read Pride and Prejudice and Zombies by Jane Austen and Seth Grahame-Smith. I love, love, love this book. There are off-colour jokes about balls and epic fight scenes and quadriplegics and ninjas. Read this book. Can’t wait for the movie.
Then I read What She’s Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It by Mary Lou Quinlan, Jen Drexler, and Tracy Chapman. If you’re in marketing, this a fantastic book to read about marketing to women and the motives that drive their purchase decisions. The authors offer up an acronym as a mnemonic device: GAMES which stands for Good Intentions, Approval Seeking, Martyrdom, Ego Protection, and Secret-Keeping. The book offers up a lot of anecdotes, examples, and case studies. The lessons in it will definitely stick with me. (By the way, the Kindle edition is less than $5, a helluva bargain. I read almost this entire book on my Android phone using the Kindle app).
Books I half read and will get to later: The Dip: A Little Book That Teaches You When to Quit (and When to Stick). I’m liking this one so far. A little depressing when you think of all the things you’ve quit in your life.
Books I finished: Lay the Favorite: A Memoir of Gambling – Beth Raymer. I didn’t like Lay the Favorite as much as I thought I would. I like psychological insights into degenerate gamblers, and there wasn’t enough of that. It’s going to made into a movie one day, according to the NPR interview with the author.
Anyways, it may be a while before I attempt the 10-book-30-day challenge again. The fall season is starting up, and it’s time to go keep my couch company.